Yves Rocher
The Story
1930
THE BIRTH OF A NATURE LOVER
Yves Rocher was born in the small village of La Gacilly, in Brittany. At the age of 14, as a result of the death of his father, he took refugein the woods where he found solace. At this moment, Yves Rocher realized thatnature has a positive impact on our well-being. He then decided to make a hand-made cream from lesser celandine in his attic. This was the beginning of botanical beauty.
1959
CREATION OF THE BRAND
From his family home, Yves Rocher created his own laboratory.With mail order, he succeeded in bringing naturally committed skincare products directly to millions of women, without intermediaries.Accessible products distributed all over France.
1973
THE ICON THAT CROSSES THE AGES
Launch of "Riche Crème Anti-Wrinkle Night Cream” With its precious oils and its thousand roses oil, it didn't take long for our anti-aging product to become a hit. 50 years later, our Riche Crème line became iconic to millions of women with 1 product sold every 5 seconds around the world.
1975
CREATION OF THE BOTANICAL GARDENIN LA GACILLY
A real open-air laboratory imagined by Mr. Yves Rocher. 1500 plant species are preserved and studied by our experts. Member of the BGCI (Botanic Gardens Conservation International), the Yves Rocher Botanical Garden is part of an international network for the transfer of knowledge and savoir-faire.
1979
FROM OUR PLANTS TO YOUR SKIN
We become botanists, harvesters, manufacturers and retailers. A complete value chain with no middlemen, which allows us to control each step of the manufacturing process for a reduced environmental impact and a perfect traceability, from our fields to your skin.
1989
END OF TESTING ON ANIMALS
15 years before the European regulation,we were pioneers in the beauty industry when we decided to stop animal testing. Three years later, we were awarded the gold medal by the SPA (Society for Animal Protection).
1991
CREATION OF THE YVES ROCHER FOUNDATION
"Driven by his father's vision, Jacques Rocher createdthe Yves Rocher Foundation, committed to biodiversity. In 2001, the first edition of the Terre des Femmes prize is held to support exceptional women committed to protecting our planet. In 2019, the Foundation is recognized of public utility a true recognition of its 25 years of actions on the field. "
1999
OUR FIELDS ARE CERTIFIED ORGANIC
Our 60 hectares of fields are organically farmed in La Gacilly, in Brittany, where we grow our 9 signature plants: Cornflower, Calendula, Mint, Chamomile Matricaria, Roman Chamomile, Edulis, Nasturtium, Arnica, Ice Plant.
2004
INAUGURATION OF THE LA GACILLY PHOTO FESTIVAL
A committed and immersive photographic experience in the heart of thirty open-air galleries, presenting the best of contemporary photography that questions our relationship to the world and to nature. An event accessible to all, free of charge.
2006
BYE BYE PLASTIC BAGS
10 years before the European law, we stopped the use of plastic bags in our stores.
2017
LAUNCH OF THE 1ST CONCENTRATED SHOWER GEL
A major innovation, thanks to a concentrated formula in a 100ml bottle for as many showers as a 400ml:two times less plastic, two times less CO2.
2019
1ST INTERNATIONAL GROUP TO BECOME A COMPANY WITH A MISSION
This strong commitment underlines our desire to make the company's social mission as important as its economic activities. Our mission? "Reconnecting women and men to nature"and acting in the service of the common good.
2020
100% RECYCLED AND RECYCLABLE PLASTIC BOTTLES*
Our bottles are made of 100% recycled & recyclable* plastic,allowing us to avoid approximately 2600 tons of virgin plastic per year**. *With the exception of our solvents, caps and pumps. ** according to our 2021 forecasts
2020
100 MILLION TREES PLANTED,AND IT’S ONLY THE BEGINNING
With its Plant For Life program and thanks to its close collaboration with 48 NGOs and associations working on the field, the Yves Rocher Foundation is working tirelessly to preserve biodiversity around the world (1 tree planted every 3 seconds, 1 million people involved in 35 countries).
Subheading
FIRST FRENCH BRAND TO OBTAIN UEBT CERTIFICATION
As part of our commitment to organic farming for over 20 years, our emblematic plants from La Gacilly are now UEBT (Union for Ethical Biotrade) certified. A new step in our sustainable supply approach.
2021
SOLID COSMETICS
Launch of our Green Heroes, our 100% solid and vegan cosmetics with organic extracts from La-Gacilly for a plastic-free beauty.
BY 2025
ON OUR WAY TO B CORP
To go even further, we have the ambition to become a certified B Corporation. More than a certification, it is a vision for our common future, where companies have a real role to play for companies and citizens, to not be the best company IN the world but the best company FOR the world. Companies that achieve this certification are assessed on all of their activities: their positive impact on corporate governance, employer-employee relations, the environment and the products and services they provide.
By 2030
MORE NATURE AND LESS PLASTIC
We are aiming for -30% plastic* and 100% recycled and recyclable plastic.
*compared to our 2019 production in g/ml of product.