Excellent for Gray Hair
"This is one of my favorite shampoos. It consistently leaves my hair clean, shiny, and not frizzy. My hair has body and my scalp never itches. I alternative it with other shampoos. I've used it since 2019."
Achiad H.
After reviewing and looking at your advertisement I decided to try this for my silver hair. I can say with an honest onion this rinse is all you say it is. My hair is shiny and feels healthier than it has in a long time. The fragrance is delightful.
Achiad H. Verfied buyer
Illuminating Purple Shampoo - Color
Purple sulfate-free shampoo to revive blonde and white hair.
Get back $2.80 on this product. Learn more
30-day money back guarantee
Not satisfied with your purchase? Return it within 30 days for a full refund, no questions asked.
$3.50 x 4, interest-free 
Split your payment into up to 4 equal, interest-free installments. Pay over time with ease.
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Beauty Advisor
Description
SKU: 36285
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highlights
Recyclable bottle
94% natural-origin
Silicone free
What People Are Saying
AH
4.6 out of 5
Trustpilot
Trustpilot
Active botanical ingredients
Raspberry Vinegar
Neutralizes Limescale Softens Hard Water Helps Purify Scalp
Raspberry Vinegar is a botanical active selected for its unique properties. Its key benefit is: Neutralizes the limescale found in water. Dyeing your hair can damage it, the cuticles of hair fibers open up to allow the color to be absorbed. Too much coloring can therefore weaken the hair fiber. The result is a more radiant, luminous-looking finish.
Read More Read LessReal Results
0%
- My hair color is protected
0%
- My blonde hair is brightened
0%
- This shampoo reduces any unwanted tones
0%
- This shampoo revives my blonde, white and gray hair
*Satisfaction survey carried out on 107 subjects over 28 days
How to use it the right way
Apply on wet hair. Massage scalp. Rinse.
Recycling guide :
Put the bottle in the recycling bin with its cap on top.
Recycling guide :
Put the bottle in the recycling bin with its cap on top.
Full Ingredients
Natural Ingredients
Synthetic Ingredients
faq
The iluminating shampoo helps to brigthen hair and reduce any unwanted highlights. The formula in this shampoo contains two botanical colorant extracts: red and blue Gardenia extract.
Colorants and optical correctors are two families of ingredients, but they have exactly the same properties, namely the ability to reflect color and modify visual perception by altering shade. We chose either a colorant or an optical corrector based on which highlights we want to bring out.
Absolutely, their effectiveness has been tested on dull, color-treated hair.
Frequently Bought Together Purchased together with Illuminating Purple Shampoo - Color
60% bought together
45% bought together
35% bought together
30% bought together
25% bought together
Illuminating Purple Shampoo - Color
Sale price
$14
Regular price
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Illuminating Purple Shampoo - Color
Sale price
$14
Regular price
Overall rating: 4.647059 / 5 from 17 reviews.
AI Generated Review Summary
Summary topics
Review topics: ["shampoo","scent","hair"].
Review highlights
Reviews
"Makes my hair frizzier"
Softness and more softness
"I love YR shampoos and conditioners because they are very gentle and leave my hair in very soft state. They smell pleasant too!"
Shining grey hair
"Have been using this shampoo for several weeks. I have salt & pepper light brown hair it made my all over hair brighter. Very happy with product."
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Illuminating Purple
"So glad I found this it works great on my gray and smells wonderful. I have been looking for a good purple shampoo for a few years now and I feel like I found what I needed."
"Love"
"It’s fine. Not as purple as the known brands."
"Smells strong"
Love the purple!
"This is the only shampoo I use now for my gray hair. Very happy with it!"