"Makes my silver hair shiny and tones any yellow"
Achiad H.
After reviewing and looking at your advertisement I decided to try this for my silver hair. I can say with an honest onion this rinse is all you say it is. My hair is shiny and feels healthier than it has in a long time. The fragrance is delightful.
Achiad H. Verfied buyer
Illuminating Purple Shampoo - Color
Purple sulfate-free shampoo to revive blonde and white hair.
Get back $2.80 on this product. Learn more
30-day money back guarantee
Not satisfied with your purchase? Return it within 30 days for a full refund, no questions asked.
$3.50 x 4, interest-free 
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What People Are Saying
5,600+ verified reviews
N°1
Beauty brand in France
20M
Customers worldwide
3,000+
Stores globally
AH
Real Results
0%
- My hair color is protected
0%
- My blonde hair is brightened
0%
- This shampoo reduces any unwanted tones
0%
- This shampoo revives my blonde, white and gray hair
*Satisfaction survey carried out on 107 subjects over 28 days
Description
SKU: 36285
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highlights
Recyclable bottle
94% natural-origin
Silicone free
Active botanical ingredients
Raspberry Vinegar
Neutralizes Limescale Softens Hard Water Helps Purify Scalp
Raspberry Vinegar is a botanical active selected for its unique properties. Its key benefit is: Neutralizes the limescale found in water. Dyeing your hair can damage it, the cuticles of hair fibers open up to allow the color to be absorbed. Too much coloring can therefore weaken the hair fiber. The result is a more radiant, luminous-looking finish.
Read More Read LessHow to use it the right way
Apply on wet hair. Massage scalp. Rinse.
Recycling guide :
Put the bottle in the recycling bin with its cap on top.
Recycling guide :
Put the bottle in the recycling bin with its cap on top.
Beauty Advisor
Wondering if this product is right for you? Chat with our AI Beauty Advisor to see if it matches your unique needs, concerns, and goals.
e.g. “Will this shampoo works for dry hair?”
Full Ingredients
Natural Ingredients
Synthetic Ingredients
faq
The iluminating shampoo helps to brigthen hair and reduce any unwanted highlights. The formula in this shampoo contains two botanical colorant extracts: red and blue Gardenia extract.
Colorants and optical correctors are two families of ingredients, but they have exactly the same properties, namely the ability to reflect color and modify visual perception by altering shade. We chose either a colorant or an optical corrector based on which highlights we want to bring out.
Absolutely, their effectiveness has been tested on dull, color-treated hair.
Frequently Bought Together Purchased together with Illuminating Purple Shampoo - Color
36% bought together
36% bought together
30% bought together
26% bought together
23% bought together
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Illuminating Purple Shampoo - Color
Sale price
$14
Regular price
Overall rating: 4.678571 / 5 from 28 reviews.
AI Generated Review Summary
Summary topics
Review topics: ["results","shampoo","scent","hair"].
Review highlights
Reviews
Love this product
"Love this product"
"The smell is great!"
love it
"love it"
amazing
"makes my blonde hair shine"
Great for Gray Hair
"Love the gentleness of this shampoo for my long graying hair. Lovely results."
"Not much smell and bosy wash dries out my skin"
Lovely results
"I love how my hair looks after using this. Anybody with white hair should try this 😉"
Purple shampoo
"Love this item it brings out the blonde and gray hairs i have which I love"
"Makes my waist length silver sparkle!! Love this product!!"